Our story
Finance has always been a man's world. I work inside it every day. I built this for you.
I work at the highest levels of wealth management. I know what world-class financial planning looks like. I've built it, lived it, and believed in it for 11 years.
And I still had moments where I felt lost when it came to my own.
I'm a mother of two boys. I'm the one who plans the vacations, schedules the doctor's appointments, remembers everyone's everything. I carry the mental load — and like so many women, I was carrying financial uncertainty right along with it. Even knowing what I know.
Here's what 11 years in this industry taught me: the financial world has not historically been designed with women in mind. Not the language. Not the products. Not the advice. And women — who are statistically more likely to take career breaks, live longer, and carry more financial responsibility at home — deserve so much better.
I built Common Ground Wealth because that access — the real, thoughtful, high-level financial guidance I get to be part of — shouldn't only exist for a privileged few. Every woman deserves a seat at that table.
Joleen
Founder, Common Ground Wealth